Travel Superior bows out of tourism promotion – Superior Telegram

Travel Superior bows out of tourism promotion – Superior Telegram

SUPERIOR — The tourism entity of the Superior-Douglas County Area Chamber of Commerce is taking a step again from selling tourism within the space.

Travel Superior introduced Wednesday, Aug. 31, that it’s notified metropolis management and members of the Tourism Development Commission that it’s declining $40,000 in funding to assist Travel Superior function the Visitor Center on the Richard I. Bong Veterans Historical Center, 305 Harbor View Parkway.

Travel Superior, the Superior-Douglas County customer bureau, has operated a customer info middle in some kind in Superior and Douglas County since 1964 and for the final 20 years in its present location.

“We don’t intend to signal the grant settlement for Hotel/Motel Tax funding accepted by the City Council on July 19, 2022,” mentioned Taylor Pedersen, president and CEO of the Chamber and Travel Superior. “Further, we don’t want to obtain funding from the town of Superior at the moment, which we’ve beforehand acknowledged is remitted by state statute.”

This 12 months, Travel Superior additionally requested no funding from Douglas County, which allotted $22,500 one 12 months in the past for tourism promotion in 2022.

“Ironically, this message comes precisely one 12 months after a ‘name-to-motion’ I despatched to tourism stakeholders about potential modifications in our native tourism course of throughout 2021,” Pedersen wrote in an electronic mail to stakeholders Wednesday. “Since that point, the town of Superior has switched to a tourism fee construction of funding native tourism.”

Travel Superior participated within the request-for-proposal course of to promote and promote native tourism, however the metropolis selected to award the $250,000, three-12 months contract to a Duluth advert company, Swim Creative.

Subsequently, the group utilized for a grant to function the Visitor Center, and was awarded $40,000, lower than half of its $102,963 request to cowl operations, branding and promotion, and payroll bills.

The funding represents lower than 10% of what Travel Superior obtained when it was contracted by the town to advertise tourism in Superior and Douglas County utilizing 70% of the room taxes collected by the town, Pedersen advised tourism stakeholders.

“Moving ahead, our board of administrators feels it’s best to half methods from this funding as we would like what’s finest for native tourism into the long run,” Pedersen wrote in a letter to the tourism improvement fee.

Travel Superior has continued to advertise the area utilizing reserve funds and can proceed to make use of its reserve funds to function a customer info middle with decreased operations via the top of 2022, Pedersen mentioned.

Pedersen mentioned he’s proud of the Chamber’s document of selling regional tourism.

“Since the Chamber’s rebranding of regional tourism efforts underneath the Travel Superior identify in 2017, metropolis of Superior lodge/motel tax collections elevated a powerful 47%; 2021 was the most effective 12 months on document for native tourism, regardless of some lingering COVID considerations,” he mentioned. “And 2022 is anticipated to enhance on these outcomes.”

In his letter to fee members, Pedersen mentioned Travel Superior has accomplished due diligence and supplied transparency as a steward in selling tourism and have been capable of present many successes alongside the way in which.

“For 139 years, the Chamber of Commerce has labored intently with the group to boost enterprise success and citizen prosperity, and that is what we proceed to do as we transition out of tourism tasks,” mentioned Pedersen. “We sit up for working with the town of Superior as a accomplice in different capacities, and sincerely hope the Tourism Development Commission might be considerate in its choices and profitable in its endeavors, as their success is our group’s success.”


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