The Tectonic Shifts in Travel Attitudes and Behaviors

The Tectonic Shifts in Travel Attitudes and Behaviors

The Tectonic Shifts in Travel Attitudes and Behaviors

Dan Richards is the CEO of Global Rescue, the main journey danger and disaster response supplier, and a member of the US Travel and Tourism Advisory Board on the US Department of Commerce. The 2022 Summer Traveler Safety and Sentiment Survey, performed between July 12 and 16, 2022, displays behaviors, attitudes and preferences relating to worldwide and home journey from greater than 2,100 vacationers.

The return to the journey world has been a curler coaster. There are the ups of extra international locations welcoming guests, fewer COVID protocols, and fewer hospitalizations—and the downs of the BA.5 variant, airline disruptions and the rising price of journey. But the Global Rescue Traveler Safety and Sentiment Survey of the world’s most skilled vacationers reveals a tectonic shift in conduct and perspective for the rest of this yr and 2023: Travelers are shifting forward and forging plans to beat journey boundaries.


Sixty-eight p.c of survey respondents have already traveled internationally for the reason that pandemic. The stability of journey takers expects to journey overseas by the tip of the yr (16 p.c) or in the primary three months of 2023 (9 p.c). The share of people that have traveled overseas highlights a 33 p.c enhance in comparison with traveler responses half a yr in the past.

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The largest worldwide journey concern is testing optimistic for COVID and being stranded away from dwelling. The excellent news is that this concern is declining. A 3rd of respondents (33 p.c) listed COVID as essentially the most regarding but it surely represents a 37 p.c lower from early 2022.

But journey fears aren’t resulting in journey cancellations. Despite stories of the newest COVID-19 variant, BA.5, producing waves of reinfections and single-digit will increase in US hospitalizations, almost 80 p.c of respondents say the specter of a brand new COVID variant is unlikely to make them cancel or postpone worldwide journey this yr.

Inflation is having a minimal affect on journey: 79 p.c of respondents report inflation will not trigger them to cancel their journey plans. More than one-fifth (21 p.c) plan to spend extra time and cash on journeys to make up for curtailed journey as a result of pandemic.

Staff shortages amongst pilots, flight attendants, gate brokers and floor crews—a brand new problem disrupting journey—are affecting journey schedules, however the majority of survey respondents (58 p.c) haven’t been touched by it.

There’s excellent news for cruises, an business shut down by the pandemic. Forty p.c of respondents have already taken a cruise for the reason that pandemic began or, in the event that they have not, they plan to this yr. Nearly 1 / 4 (23 p.c) of respondents really feel a lot safer or secure sufficient to cruise in comparison with solely 19 p.c of respondents earlier this yr.

The Russia-Ukraine warfare is having some affect on traveler choices. The majority of vacationers (60 p.c) report some stage of concern about worldwide journey for the reason that starting of the Russia-Ukraine warfare. While 90 p.c haven’t modified their journey plans as a result of warfare greater than a 3rd are shopping for safety evacuation safety as an extra precaution. But for journeys to Eastern Europe, the alternative is going on. More than half of vacationers (58 p.c) who deliberate or had been planning a visit to Russia, Ukraine or another nation in Eastern Europe report the Russia-Ukraine battle brought about them to cancel or postpone journey to these areas.

Travelers are sending a transparent message. By overwhelming margins, they’re urgent ahead with worldwide and home journey regardless of rising prices and airline employees shortages. The majority of vacationers (64 p.c) say medical evacuation companies are extra essential than Cancel For Any Reason (18 p.c) insurance coverage or conventional journey insurance coverage (15 p.c).

They are wanting to return to household holidays, journey travels and enterprise journeys. Whether it’s revenge journey or accountable journey following vaccination or as a result of vacationers have realized journey safety for emergency medical companies and evacuation is compulsory—or a mixture of all three—vacationers really feel secure sufficient to plan journeys and holidays and they’ve confidence they’re going to be to get dwelling if the worst occurs.

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