Q2 Traveler Insights Report: Enthusiasm for Travel Endures

Q2 Traveler Insights Report: Enthusiasm for Travel Endures

For greater than a yr we have now been monitoring and sharing indicators of how vacationers are wanting and reserving journeys once more in quarterly experiences primarily based on insights from our Expedia Group first-party knowledge and customized analysis, to tell our companions’ advertising methods. In our Q1 2022 report, we highlighted how search home windows have been lengthening and alternatives for our companions to rebuild, and even to reimagine journey, to satisfy the rising demand for sustainable journey choices.

Now taking a look at Q2 2022, whereas the journey trade confronted extra challenges—together with recession considerations and chaotic airports—vacationers stay undeterred, and are even seeking to enterprise farther afield. Along with sustainability, folks need to see journey choices which can be inclusive and accessible, and actual commitments to welcoming vacationers of every type and supporting native cultures and communities. Read on for the important thing takeaways from our Q2 2022 Traveler Insights Report.

Travel searches maintain regular

Traveler intent to get away remained robust as worldwide journey restrictions continued to carry throughout the second quarter of the yr.

Following a 25% quarter-over-quarter surge between This fall final yr and Q1 2022, journey search volumes globally held regular in Q2. At the regional degree, we even noticed double-digit progress between Q1 and Q2 – particularly in APAC, which noticed a 30% enhance within the area.

After the announcement on June 10 that the US was lifting its pre-departure testing requirement for worldwide air vacationers, worldwide searches globally spiked 10% within the week of June 13, whereas searches from APAC and EMEA locations elevated by double digits. This is a powerful sign that journey customers proceed to really feel passionate about planning.

Travel intent drives progress in 2–3-month search window

Compared to Q1, we did see search home windows shorten in Q2 globally, with searches within the 91- to 180–day window reducing greater than 20% quarter-over-quarter. On the opposite hand, searches within the 0- to 90-day search window elevated greater than 5% quarter-over-quarter. The 61- to 90-day window had the biggest progress at 15%.

This could also be as a result of Q1 was when most journey customers have been planning their mid-year holidays, and the decline in share quantity in Q2 was merely a stabilization. It may additionally be that journey customers are biding their time, hoping that gas prices—and thus flight costs—will go down. Yet that is additionally aligned with the findings of an April 2022 Expedia Group survey wherein most shoppers plan to journey inside 12 months really feel snug reserving precise journey inside 3 months of their journey.

Source: Expedia Group Media SolutionsSource: Expedia Group Media Solutions
Source: Expedia Group Media Solutions

Long-haul locations make a comeback

As we have seen in quarters previous, huge cities and seashores remained common around the globe, however London and Paris each proved particularly common with vacationers throughout all areas. In reality, London was the top-booked metropolis for vacationers in APAC and EMEA and entered the highest 10 for LATAM and NORAM. Paris, a trending metropolis in our final quarterly report, entered the worldwide high 10 at quantity 7, and was additionally within the high 10 regional lists for all however North America.

We see that far-off locations are making a comeback within the demand for long-haul flights, too (flights 4+ hours or longer). In reality, we noticed greater than a 50% enhance in international traveler demand for long-haul flights, and a good stronger exhibiting for flights from the US to Europe, which had greater than 100% year-over-year progress.

Source: Expedia Group Media SolutionsSource: Expedia Group Media Solutions
Source: Expedia Group Media Solutions

Strong demand regardless of rising prices

In addition to demand for long-haul flights, we have seen sustained progress within the lodging sector, with demand for lodging holding robust. Following a powerful Q1, throughout which lodging demand grew by double-digits quarter-over-quarter, we noticed extra average progress in Q2, with APAC seeing the strongest progress.

This robust demand for journey is regardless of rising prices. Compared to Q2 2019, the worldwide common air ticket was up by double-digits, led by EMEA and APAC. This could also be as a result of demand itself, rising gas prices, and a rise in longer-distance flights being booked.

Opportunities for inclusive journey

The enthusiasm for journey, even with rising prices and trade instability, means there’s a chance for journey entrepreneurs to encourage and interact. As shared in our Inclusive Travel Insights Report, vacationers are keen to pay extra if the journey choices align with their values, notably round inclusion and variety.

In a latest survey of 11,000 shoppers in 11 international locations, we realized that 7 in 10 would select a vacation spot, lodging, or transportation possibility that’s extra inclusive of all sorts of vacationers, even when it is dearer, and 78% have made a journey alternative primarily based on promotions or advertisements they felt represented them.

This means journey manufacturers ought to look for methods to make sure each their choices—and their advertising—are inclusive and welcoming to all.

Source: Expedia Group Media SolutionsSource: Expedia Group Media Solutions
Source: Expedia Group Media Solutions

These takeaways are only a pattern of the insights you will discover within the full report, primarily based on greater than 70 petabytes of Expedia Group traveler intent and demand knowledge. To be taught extra, obtain the Q2 2022 Traveler Insights Report.

Download the report.

About Expedia Group Media Solutions

Expedia Group Media Solutions is a worldwide journey promoting platform that connects entrepreneurs with a whole bunch of thousands and thousands of vacationers throughout the Expedia Group manufacturers. With our unique entry to greater than 70 petabytes of Expedia Group traveler search and reserving knowledge, we provide advertisers actionable insights, refined concentrating on, and full-funnel outcomes reporting. Our suite of options contains show, sponsored listings, viewers extension, co-op campaigns, and customized inventive campaigns – all designed to ship on the targets of our promoting companions and add worth for journey customers on our branded websites globally. With a consultative strategy and greater than 20 years of journey and media expertise, we assist our promoting companions encourage, interact, and convert vacationers for significant outcomes. For extra data, go to www.promoting.expedia.com.

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