Nexion Celebrates New Entrants, Higher Sales

Nexion Celebrates New Entrants, Higher Sales

“I’ve by no means been happier to have the ability to say ‘I informed you so,’” Nexion Travel Group president Jackie Friedman informed the 600 or so assembled journey advisors and provider companions at this yr’s CoNexion annual convention being held at The Disneyland Resort Hotel in Anaheim, California. Friedman was referring to final yr’s convention – the primary since COVID-19 upended the journey business – the place she predicted the golden age of journey was simply across the nook.

Based on the variety of Circle of Excellence winners (140) the host company noticed this yr – greater than another within the firm’s historical past – the golden age of journey has, certainly arrived. (Circle of Excellence winners are acknowledged for assembly excessive gross sales targets utilizing Nexion Travel Group’s most popular suppliers.)

“We’ve all come by a really powerful time and I’m not going to speak about that as a result of we agreed to not,” Friedman stated throughout her keynote on day two of the convention. “But we realized one thing, proper? We realized that this business is unstoppable.”

“The journey advisor is right here to remain,” she informed a small group of staff at an government roundtable. “The final a number of years, even all through the pandemic, we did not actually see a slowdown in individuals wanting to return into this business.”

Just in 2022 alone, Nexion has introduced on near 600 new advisors, 60 to 65% of whom are new to the journey business. Many others joined in 2020 and 2021.

“This yr, we’re on monitor to deliver on our largest variety of advisors that we’re introduced in in a very long time,” Friedman stated.

And regardless of the troublesome begin, many are thriving. Several of this yr’s Circle of Excellence winners joined the business throughout the pandemic, stated Robbi Hamida, Nexion’s senior vice chairman of company operations. Even advisors which have been in Nexion for longer are promoting greater than they’ve ever offered earlier than.

“We had been our prime producers,” Friedman stated, “and we noticed some that we hadn’t seen up there earlier than. And that’s so rewarding for me, seeing new individuals coming into the community or individuals attending to the purpose the place they’ve achieved that stage of recognition.”

nexion circle of excellence winners
Photo: Dori Saltzman

Jam-Packed Three Days
With no new main technological or program launches to announce, this yr’s CoNexion is targeted on what advisors want most to be extra worthwhile – six information-packed common classes, three keynotes, 48 ​​instructional workshops, a provider spherical robin and a busy commerce present.

During her welcome, Friedman challenged attendees to benefit from the present by assembly 10 new individuals.

“We did not create the title CoNexion in a vacuum,” she informed Travel Market Report in a sit-down one-on-one. “It actually is about connecting. And you see it. You see the bonds that they’ve made with different advisors, with suppliers. And they’ve constructed companies round a few of these relationships. At the chance of sounding cliché, it truly is a household. And annually increasingly more individuals come into that household… Even although these advisors are technically opponents, they do not act that approach.”

Nexion Canada president Mike Foster additionally inspired attendees to benefit from the present.

“Plan, have some targets, hunt down and meet with these companions, in fact, who you’re employed with, but additionally hunt down new corporations it’s possible you’ll not have labored with earlier than.”

vicki freed on stage at conexion conference
Photo: Dori Saltzman

You Define What Success Means
One of an important classes Friedman handed on to attendees was throughout her keynote speech.

“Success is completely different for all of us. Please, don’t evaluate your self to another journey advisors. You are those that outline the trajectory that you simply need to take. You’ve bought to determine what success means to you earlier than you may go after it. And, most significantly, you need to consider in your self. You need to consider in your capacity to achieve success.”

In her keynote, Friedman equated being a profitable advisor – no matter which means to every particular person – to writing your personal story, one with 10 chapters.

Chapter one is to first have the imaginative and prescient.

“You must know what you need what you are promoting to appear to be in three to 5 years into the long run. That’s your imaginative and prescient. It describes your organization’s objective, what you are striving for and what you need to obtain.”

In the second chapter, it is time to construct a plan.

“Your plan is the roadmap for what you are promoting. It guides you within the route that you simply need to take. Start by establishing targets and outlining what success appears to be like wish to you. They have to be SMART: particular, measurable, achievable, and related, a time-bound define of what you are going to do and when you are going to do it by.”

Examples of targets Friedman provided included incomes a set quantity of fee in 12 months, strategically including vacation spot advantages to your company, or incomes a certification in a specified timeframe.

Third chapter is getting tactical.

“This is the place you are going to develop a tactical advertising plan that particulars the precise actions that you’ll take to develop what you are promoting.”

Part of that, she stated, is figuring out your goal buyer.

“These are individuals with a excessive potential to take the varieties of journeys that you simply need to give attention to.”

Other chapters within the “story” of every advisor’s enterprise included: retain your buyer, qualify your buyer, construct partnerships, work in Your enterprise, continue learning, have interaction, and have enjoyable.

“Remember, why you selected to work on this business. For many people, it was for a love of journey. For some, it was a love of working with individuals… no matter your cause, we’re in a tremendous business and most of us cannot take into consideration doing anything. The journey business will get in your blood, does not it? There’s no remedy and that is a superb factor.”

attendees clapping at conexion conference
Photo: Dori Saltzman

Roadmap to Success
During the chief roundtable held for media in attendance on the present, Robbi Hamida, senior vice chairman of company operations for Nexion Travel Group an replace on one of many initiatives launched final yr, the Roadmap to Success revamp of Nexion University.

It launched final yr with about 691 paperwork that Hamida stated helps advisors “from A to B to C to D of what they wanted to know to run their enterprise.” A yr later and the useful resource has grown to greater than 1,000 paperwork.

In addition to serving to advisors, Hamida stated Roadmap to Success has helped Nexion operationally.

“It’s helped us decrease our cellphone calls, decrease the e-mail quantity that we’re getting as a result of they’re capable of get solutions at a look.”

Hamida additionally stated, Nexion has no plans to decelerate the expansion of Roadmap to Success.

“We’re pleased with what it’s now. We simply must take it to the place it must go subsequent… Agents have been giving us a lot of suggestions on what’s lacking and we’re taking all that under consideration. But it is change into an actual tremendous instrument for agent studying.”

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