Japan Publishes New Sustainable Travel Guide

Japan Publishes New Sustainable Travel Guide

As Japan continues stress-free COVID-19 entry insurance policies and permitting extra worldwide vacationers to go to the much-loved nation, the Japan National Tourism Organization is capitalizing on the time spent with out worldwide journey to give attention to selling extra sustainable locations, experiences and lodging with a brand new brochure that includes sustainable journey choices in Japan.

The brochure, known as “Explore Deeper: Sustainable Travel Experiences in Japan,” is accessible to view, obtain or print on Japan’s official tourism web site beneath Travel Brochures.


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“Japan’s journey business is taking initiative to realize United Nations’ Sustainable Development Goals (SDGs). At JNTO, our sustainability pledge focuses on three main pillars: the Environment, our Culture, and our Economy. With these three pillars, we hope not solely to counterpoint and shield them, but in addition allow them to improve vacationers’ experiences within the nation,” mentioned Michiaki Yamada, JNTO’s Executive Director in New York.

Ouchi-juku, Japan, Fukushima, JNTO, japan national tourism organization
Ouchi-juku, an Edo-era city from the 1640s, is open to probe for guests in Fukushima. (photograph by way of JNTO)

“While sustainability is commonly considered recovering defending the atmosphere, Japan and JNTO’s efforts transcend so as to shield native and indigenous cultures and to revitalize small companies from the financial downturn of the pandemic,” Yamada continued. “By highlighting a number of sights and experiences all through our nation, we hope to not solely enrich and educate vacationers, however to cross down these necessary features of Japanese tradition whereas serving to assist native small companies.”

The information focuses on quite a lot of totally different sustainable journey choices, corresponding to outside adventures, Japan’s meals tradition, sustainable lodging, conventional cities and heritage stays, annual cultural festivals and extra.

Outdoor Adventures in Japan

Outdoor adventures can be found in all places in Japan, and one such journey for each the physique and the spirit is the Kumano Kodo Pilgrimage Route, a UNESCO World Heritage Site situated within the Wakayama Prefecture. The centuries-old route continues to attract vacationers from world wide to ponder the pure world and luxuriate in a scenic path that vacationers can hike on a one-hour, three-hour or multi-day tour.

Kumano Kodo, sustainability, pilgrimage route, Japan, Japan National tourism Organization, JNTO
A pilgrim walks the Kumano Kodo Pilgrimage Route. (photograph by way of JNTO)

Water lovers can take pleasure in quite a lot of actions each in freshwater lakes and alongside the shoreline of Japan. At the Yoshino-Kumano National Park, scuba divers can discover a wealthy underwater world crammed with squid, sea turtles, seahorses and extra, whereas kayakers can glide throughout the clear waters of Lake Shikotsu, a volcanic caldera in Shikotsu-Toya National Park, thought-about the clearest waters in your entire nation.

Sustainable Accommodations

The brochure additionally options a number of the most enjoyable and fascinating sustainable lodging in Japan, starting from extra conventional lodge ideas to the utterly distinctive, just like the Treeful Treehouse Resort.

Located in Okinawa, the resort opened final summer season and gives eco-friendly lodging within the type of treehouses, powered by pure power manufacturing. Guests can take pleasure in being immersed within the surrounding forest, with attractive views of the forest cover and ample seclusion.

Japan, sustainable accommodations in Japan, Okinawa, treehouse
A lady swings beneath her treehouse on the Treeful Treehouse Resort in Okinawa. (photograph by way of Treeful Treehouse Resort)

An eco-friendly city lodge awaits in Kyoto: the Good Nature Hotel is licensed sustainable in its building and options plant-heavy seasonal and regionally sourced dishes together with different sustainable practices. The life-style lodge gives all kinds of wellness actions as properly, together with yoga and meditation, together with excursions to close by points of interest.

Curious For More?

Japan gives so many accountable and sustainable journey experiences. Check out the brochure for a definitive information, or go to the Japan National Tourism Organization’s web site to study extra.


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