Future Leaders in Travel Retreat: Helping Develop the Travel Industry’s Next Stars

Future Leaders in Travel Retreat: Helping Develop the Travel Industry’s Next Stars

Powered by TravelAge West, the Future Leaders in Travel Retreat happened at the Hyatt Ziva Los Cabos resort from August 28-31.

The retreat is designed for journey professionals aged 22-37 years outdated to come back collectively, community, and assist one another develop – each personally and in enterprise. This yr, over 80 professionals attended what would go on to be described by a number of as a “life-changing” week.

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Playa Hotels & Resorts, the host sponsor of the occasion, kicked off the retreat with an “Emily in Paris” themed get together. Andrea Wright, Vice President of Sales – USA at Playa Hotels & Resorts, welcomed the Future Leaders of the journey trade with a line from the present.

“Americans reside to work and the French work to reside,” Wright stated, informing the attendees how they, the subsequent technology of the journey trade, ought to undertake this mindset in their day by day life due to the significance they’ve on the way forward for not simply the trade however the whole world.

It was simply the starting of a number of phrases of knowledge that will be shared all through the week.


Future Leaders in Travel Retreat panel, travel professionals, travel industry
Opening panel at the 2022 Future Leaders in Travel Retreat (photograph by Eric Bowman)

Professional Development

The occasion featured partaking panelists and audio system from each the provider and advisor sides, all with a variety of expertise.

Nearly 50 advisors have been vetted and hand-picked to attend this unique occasion after an in-depth utility course of. While a number of simply began their profession in the journey trade inside the previous few years, all have been wanting to be taught and make new connections.

“It’s actually thrilling to see what number of younger advisors there are out right here,” stated Mallory Jones of You Deserve It Vacations. “Everyone’s simply actually keen and able to develop their enterprise.”

Day two’s supplier-advisor appointments put two advisors collectively at a provider’s desk for a 10-minute assembly to be taught extra about the model whereas connecting with the model’s consultant.

Having 10 advisor guides who attended the 2021 Future Leaders in Travel Retreat additionally helped foster improvement. The guides shared their very own phrases of knowledge and offered a lot of the new trade advisors with a shoulder to lean on and a mind to select.

“The Future Leaders in Travel is indispensable for younger professionals in the trade to come back to this occasion, primarily as a result of it breaks up loads of the monotony of going to common trade occasions that caters to only studying about suppliers,” Ryan Taylor of Ryan F&T stated. “This one focuses much more on constructing connections and I feel it does a extremely good job in enhancing that relationship between agent and provider.”

In addition to listening to from trade consultants on the subjects of diversifying income streams, trade improvements, and the keys to the supplier-advisor relationship, the Future Leaders in Travel Retreat featured two completely different workshops.

Personality Selling; Gain Control from the Beginning!” was introduced by Jenn Lee, VP Industry Engagement and Support, Travel Planners International. She highlighted character promoting strategies for advisors to higher perceive how you can take care of purchasers based mostly on their dominant character trait – from the commanding bull, the highly-detailed owl, the caring lamb, and the sociable but scatterbrained tiger.

The different workshop, titled “The Solution Room”, was sponsored by G Adventures. Here, advisors and suppliers separated into teams to sort out real-world enterprise challenges and recommendations on how you can remedy them. Advisors and suppliers bounced concepts off one another and shared their finest practices in key areas like advertising, charging charges, supplier-advisor relationships and extra.

“This occasion has been eye-opening, particularly for a younger man like me,” stated Jeffrey Pawid, Director of Sales – North Region USA for Exoticca. “I do know there’s loads of younger folks on the market inside the trade and a few of them have the expertise and a few of them don’t. The collective pondering and the collective ache factors as nicely the successes simply opens up my eyes as a provider and I’m certain for journey advisors as nicely.”


Beach, sunrise, Los Cabos, Mexico, pool, yoga
Sunrise views at Hyatt Los Cabos (photograph by Eric Bowman)

Connecting With Peers

The connections made all through the appointments and workshops continued additional throughout the non-public dinners at Le Blanc Los Cabos and Hyatt Ziva Los Cabos, in addition to day three’s dawn yoga and the group exercise tour on the last day. Most of the attendees hopped onto a Catamaran Cruise that sailed previous the iconic arch of Cabo San Lucas and over to snorkel and swim outdoors Chileno Bay Beach.

Relationships are key, and this occasion offered an area for younger advisors and suppliers to additional develop essential connections.

“Through the connections made this week, I’ve realized to honor my self-worth,” stated Emily Zwiebel of ET Family Travel. “By this I imply, working smarter not tougher, including charges for the added work, [and] getting artistic. I’m crammed with data. I can market that and make a revenue. I’m not simply an impartial contractor – I’m a enterprise proprietor. It was actually a lesson in a mindset shift that I’ll proceed to work on.”

Shannon Burke-Banks, Senior Account Manager, National Accounts, for Globus Family of Brands, famous why it is essential for suppliers to attend the occasion to make connections.

“It’s a extremely distinctive alternative to work together with future leaders, as the occasion is known as, inside our trade and actually get them to know your product in a form of private method that you just would not get to in any other case,” stated Burke-Banks.

For Tyson Wharton, proprietor of Sioux Empire Travel, the alternative to expertise the retreat was “excellent.”

“By the time the week was over, I had made priceless connections with suppliers, different advisors and leaders in the journey trade. I had a pocket book consumed with concepts on how you can higher my enterprise on a big and small scale. I understood myself, my purchasers, and others in my life higher due to Jenn Lee’s BOLT workshop… all in all, this was a kind of enterprise progress moments the place I really feel energized, supported and most of all, educated past measure,” Wharton stated .

“Through our panels and provider companions, my eyes have been opened to the many potentialities for my purchasers,” Zwiebel stated. “Most of all, this can be a enterprise of connections. We want to attach with purchasers, not simply plan for them. We want to attach and work with provider companions, not simply name them once we want them. Everyone at this occasion was extremely supportive. At the finish of the day, we’re not competing, we’re working collectively to assist folks see the world.”

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Bright Future Ahead

The Millennials and Gen Z generations are nicely on their approach to taking on the journey trade. The data and insights gained at the Future Leaders in Travel Retreat will solely propel that ahead.

And it is already serving to create future bookings.

Kendra White of All Things Travel LLC landed eight new bookings inside just some days following the occasion.

“When you attend sure occasions and publish about it, folks assume you stick out and are completely different,” White stated. “The first query certainly one of the purchasers requested me is what’s your price, that lets me know they’re watching but additionally I’m price it. This [event] helped me land new enterprise as a result of I used to be in a spot some have by no means been and so they wish to discover, and I allow them to know it is attainable.”

Wharton can be looking forward to new bookings.

“I’ve adopted some modifications I realized from different advisors and suppliers, in addition to began to place my notes into apply,” Wharton stated. “I’ve a bunch of leads from my social media posts for Los Cabos. I additionally met a few suppliers that my purchasers desperately want and will probably be turning these into bookings inside the subsequent month. I will even be incorporating a brand new technique for service charges and different locations the place I can make more cash beginning in 2023.”

And talking of 2023, Playa Hotels & Resorts has signed on to as soon as once more be the host sponsor of the occasion.

“We have been excited to have the ability to have the golden alternative to host the Future Leaders in Travel Retreat once more this yr,” stated Jermaine Humphrey Director of Sales – USA for Playa Hotels and Resorts. “We hosted it final yr at our Hilton Playa del Carmen property and it was so successful it solely made sense that we hosted it once more. This yr once more, one other profitable occasion – ​​three days of nice content material with a few of our brightest and strongest future leaders in the journey trade to maintain this trade alive. We have been in a position to safe not just for 2023 however we will even be internet hosting the 2024 Future Leaders and Travel Retreat.”

The 2023 occasion will happen August 27-30 at Hyatt Ziva/Zilara Rose Hall in Jamaica and the 2024 date is to be decided.

Visit futureleadersintravel.com extra data.

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