Affluent Americans Intend To Travel More Internationally And Spend More Abroad In Coming Year, According To New MMGY Global Research

Affluent Americans Intend To Travel More Internationally And Spend More Abroad In Coming Year, According To New MMGY Global Research

Despite rising prices and altering world occasions, worldwide journey is poised to extend amongst prosperous Americans over the following 12 months, based on new analysis by MMGY Travel Intelligence. Today, the corporate launched the findings of its Portrait of American International Travelers™research, offered in collaboration with the United States Tour Operators Association (USTOA). Examining information from greater than 2,000 respondents, the excellent nationwide survey discovered that high-income, outbound US vacationers intend to take a median of three.8 worldwide holidays within the subsequent 12 months, up 72% from 2.2 in 2019. Additionally, the common outbound traveler anticipates spending a complete of $15,364 on worldwide journeys within the coming 12 months – a 16% enhance when in comparison with pre-pandemic spending predictions.

“It’s clear that there’s a willingness and rising urge for food to journey internationally, however the necessary factor for entrepreneurs to notice is that the American traveler appears to be like and acts fairly in another way than they did earlier than COVID-19,” stated MMGY Travel Intelligence Managing Europe Director Cees. Bosselaar. “As worldwide tourism ramps again up, locations ought to proceed to be conscious of the brand new issues and challenges that right now’s vacationers face all through the course of their journeys.”

Key findings from the third annual research embrace:

  • Although general curiosity in international journey is up, the variety of locations US vacationers need to go to is down in comparison with pre-pandemic, suggesting that vacationers have develop into extra selective of their buy selections. Europe, the South Pacific, the Caribbean and Canada had been the highest 4 locations cited by US vacationers as locations they need to go to.
  • Indicating a shift in journey patterns, the research additionally famous an general enhance in curiosity in visiting less-crowded locations and people who supply an abundance of out of doors actions.
  • Examining generational variations, the research discovered that American Millennials plan to go on extra worldwide journeys than Boomers (5.7 vs. 1.5 within the subsequent 12 months) although Boomers anticipate spending twice as a lot on every journey ($7,725 vs. $3,564).
  • Travel disruptions akin to flight cancellations or delays reign supreme as the highest concern for Americans touring internationally. Concerns surrounding journey disruptions had been shared equally throughout all generations, whereas different issues akin to inflation and COVID-19 seem to have extra of an influence on youthful vacationers. Personal security, because it pertains to violence and unrest, and sustainability practices spherical out the highest areas of concern for vacationers.

“This research confirms that the sustainability efforts of a journey service supplier or a vacation spot are impacting journey selections, primarily for youthful generations,” stated Terry Dale, President & CEO of USTOA. “Sixty-three % of Millennials point out {that a} journey service supplier’s concentrate on sustainability impacts their journey decision-making.” Dale added that USTOA is utilizing its milestone fiftieth anniversary in 2022 to look “50 years ahead” to assist its tour operator members provoke and develop sustainable and accountable practices to satisfy these evolving traveler expectations.

For extra details about the research or to buy a duplicate, go to mmgyintel.com or contact [email protected].

About the 2022 Portrait of American International Travelers™

Presented in partnership with USTOA, the third annual nationwide survey of American worldwide vacationers examines the journey behaviors, spending habits, preferences and motivators of two,024 respondents surveyed in July 2022. In order to qualify for the survey, respondents needed to have an annual family revenue of $100,000 or extra, had taken no less than one trip outdoors of North America throughout the previous three years and plan to take no less than one trip outdoors of North America throughout the subsequent 12 months. Respondents had been chosen randomly, and the pattern was weighted based mostly on age, gender, ethnicity, family revenue, geography and training to make sure the information is consultant of American high-income households.

About MMGY Global

MMGY Global is the world’s main built-in advertising agency specializing within the journey, hospitality and leisure industries. With operations the world over, the award-winning group maintains a world communications apply in all advertising channels, serving most of the world’s premier journey and tourism manufacturers. As an organization devoted to the journey trade, MMGY Global strives to create a related, inclusive and peaceable world by selling journey as a cultural bridge of understanding. For extra info, go to mmgyglobal.com.

Leave a Reply